London Borough of Lambeth: Recycling boosted by 450%
Client: London Borough of Lambeth
Location: Lambeth, London
Lambeth failed to meet its recycling target in 2004. Therefore Clapham Park New Deal for Communities and The London Borough of Lambeth wanted to establish a recycling scheme that would achieve the following aims:
- Reduce the inequality between low rise properties and high rise social housing
- Raise awareness of the need to recycle more rubbish
- Encourage residents to be environmentally friendly and take pridce in their estate
- Reduce the volume of rubbish being disposed of in traditional bins
We set up a 'doorstep recycling' project to enable residents in high-rise flats to have a variety of recyclable material collected from their doorsteps rather than using a more traditional and less convenient central bank.
In addition to this, we actively encouraged residents to undertake the doorstep initiative by continuously educating them and providing starter packs containing recycling leaflets, a fridge magnet to highlight collection days and recycling bags to make the whole process effortless for tenants.
Recycling collections soared by 450% due to the education, communication and support put in place to make residents have a desire to recycle and improve the community.
Sarah Coyte, Neighbourhood Manager for the Clapham Park New Deal for Communities said:
"The dramatic increase in the amount of waste being recycled from the estate is testament to the success of the scheme. By informing and educating residents about the impact their waste has on the environment it has made them think and act responsibly about how they dispose of it."
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